Allowing Web Users to Transact Through Ads

September 11th, 2008 by admin

Technology from Adgregate Markets supports secure in-banner transactions without requiring a click-through.

Originally Syndicated via RSS from ClickZ News

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Quattro Delivers ‘Where’ to Mobile Advertisers

September 11th, 2008 by admin

Mobile ad network partners with an iPhone application developer to target location-based ads to consumers.

Originally Syndicated via RSS from ClickZ News

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Execs & Accounts: MAGNA, Crisp Wireless, Hachette

September 11th, 2008 by admin

MAGNA hires Elizabeth Herbst-Brady as president; Crisp Wireless names Thomas Foran chief revenue officer in timel for CTIA Wireless.

Originally Syndicated via RSS from ClickZ News

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HBOlab Experiments With Content in Ad-Free Zone

September 11th, 2008 by admin

New series foregoes advertising, for now, in experiment with form.

Originally Syndicated via RSS from ClickZ News

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Google Reacts to EU Scrutiny, Cuts Data Retention Period

September 11th, 2008 by admin

Google will cut the amount of time it stores users’ IP addresses from 18 months to nine, in response to scrutiny from European regulatory bodies.

Originally Syndicated via RSS from ClickZ News

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Execs & Accounts: Specific Media, GSI Interactive, 4INFO, Velti

September 11th, 2008 by admin

Specific Media builds up staff; GSI Interactive brings in Michael Summers to head up usability research; 4INFO and Velti form partnership.

Originally Syndicated via RSS from ClickZ News

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Execs & Accounts: Nurun, Clickable, BrightRoll

September 11th, 2008 by admin

Nurun hires former Digitas exec; AdGent 007 hires COO; BrightRoll adds two sales reps.

Originally Syndicated via RSS from ClickZ News

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AOL Embraces Rivals in Homepage Redesign

September 11th, 2008 by admin

AOL makes room for Gmail, Yahoo, and more on its updated homepage. Will advertisers follow?

Originally Syndicated via RSS from ClickZ News

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Economy and Industry Maturity to Slow U.K. Web Ad Growth

September 11th, 2008 by admin

The U.K. digital ad industry can expect a downturn in media spend, according to predictions from the World Advertising Research Centre.

Originally Syndicated via RSS from ClickZ News

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Local Advertisers May Tune Out Google’s TV Offering

September 11th, 2008 by admin

Lack of geographic targeting and hand-holding could deter small, local advertisers from using Google’s TV Ads.

Originally Syndicated via RSS from ClickZ News

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